FELFEL Brings Food as Medicine to the Office Fridge with the Relaunch of LA ROOT
Healthy office lunching with FELFEL just got easier: La Root brings food like ‘medicine’ to the Smart Fridge
PRESS RELEASE
For Immediate Release
Date: July 28, 2025
FELFEL Brings Food as Medicine to the Office Fridge with the Relaunch of LA ROOT
New York, NY — FELFEL, the company transforming office lunch in NYC through its curated smart fridge system, is proud to announce the relaunch of LA ROOT, the visionary food and art project. Laroot is on a mission to build bridges through food, making the world a healthier and more connected place. That means doing good for you, the Earth, and local communities every step of the way.
Now available again in FELFEL fridges across New York and New Jersey, LA ROOT’s meals are designed with care, creativity, and cultural integrity — nourishing both body and mind. The menu combines ancestral food knowledge, global flavors, and seasonal ingredients, offering office teams an experience that goes far beyond “lunch.”
“We’re excited to bring LA ROOT back to our fridge — it’s more than a meal, it’s a conversation starter,” says Emanuel Steiner, Co-Founder of FELFEL. “In a world of rushed, processed lunches, LA ROOT brings intention, origin, and story — the kind of food that feels like care.”
With more than 15 chef-crafted dishes stocked daily, FELFEL enables companies to offer their teams a rotating menu of high-quality meals with no admin, no delivery delays, and zero hassle.
Why Companies Choose FELFEL
Healthy, flavorful meals from NYC’s most exciting chefs
Curated by humans, not algorithms
Served from a beautiful smart fridge in the office
Helps boost return-to-office culture
A perk employees actually love
About FELFEL
FELFEL makes it easy for offices to serve chef-crafted meals all day, every day — through a beautifully designed smart fridge filled with food from top local chefs and restaurants. With FELFEL, companies give their teams access to healthy office lunch without admin headaches, catering coordination, or delivery delays.
Learn more or book a free tasting: www.felfel.com
Media Contact:
Emanuel Steiner
Co-Founder, FELFEL
emanuel.steiner@felfel.com
